Attraction Institute – create real, authentic and genuine connections with women.

On Seeking Validation.

A little earlier I was sitting in a busy cafe behind my laptop..

..when I noticed something odd about myself.

When I opened up a tab with the latest edition of Harvard Business Review, I also became very aware if someone in the vicinity saw what I was reading, they’d be impressed.

And I noticed myself relax and become present. It’s like there was more of me to take…

Overcoming Loneliness 101

Here’s one for all you science nerds out there..

..the scientific formula for overcoming loneliness. Yes, that’s right. I’ve discovered a formula for it.

Want to know what it is? Well, here you go:

C = L x R1 x R2 x N

Pretty straight forward, isn’t it? Oh, you want me to…

Becoming A Man.

If I had a dollar for every time I’ve heard a beautiful woman say:

“There’s just not enough real Men these days”..

..then I wouldn’t be writing this blog post.

I’d be sitting in the Bahamas dictating it to one of my loyal sweat shop workers who would transcribe it, before…

Are You Living TOO Comfortably?

“How are you?”
“I’m Good.”

Such a standard greeting and such a token, throwaway answer. I bet you said it yourself – at least twice today.

But what’s behind “I’m good”? Well, let’s try this on:

When you say “I’m good”, is it fair to say that most of the time what you’re really saying is..

What Do You REALLY Think About Yourself?

Have you ever heard of confirmation bias?

It’s a psychology term used to describe the way we filter out any information which..

..doesn’t support how we see the world and allow in everything that does.

It’s a pretty nifty little trick that our minds use to make us feel good. And it’s pretty good at it too! But it’s also really good at hiding…

Why Love Songs Are Rubbish.

I was in the gym the other day, looking at myself in the mir.. I mean, pushing my boundaries, when a strange videoclip began to play on the plasma screens.

It was a shirtless man by the name of Steelheart, singing a pop dance love song, in which he reassured…

Is There ANYONE Out There?

You know a bunch of people. Some of them you like, others you don’t really like.

Some are nice. Some are angry. Some are annoying. Some are good. Some are bad. And so on…

If you don’t like some people, you tend to move away from them.

And if you like them, you tend to keep them…

Is Being Real Just Too Hard?

I realise that being real with people can seem hard.

After all, if you’ve been running the same patterns of hiding who you are and what you stand for, for years and years, it can seem like a lot of work..

Simple Strategies For An Effective Life.

I haven’t written here – in a long time!

Why not? Well, that’s easy.

Somewhere between launching Endgame with Leigh, making headway at my new dayjob..

..and starting a new project with Leigh which will empower…

How To Lose A Great Job .. And Find A Better One.

A couple of weeks ago I’ve blogged about about getting great jobs.

Point of that story was to show how I went from surviving at work (and often getting fired) to getting a job I really wanted – and loving it.

The access to that was to begin craving challenge in my job. I wanted to get a job which I was…

The ONLY Reason You Would Learn Pickup.

I’m going to shoot straight from the hip here.

You may not like what I have to say, in fact, it may even offend you, but in my experience in nearly 4 years (3 and a half of those as a coach) in the community, this is what I’ve seen through every single guy.

Every single one.

There’s only one reason you NEED to learn pick up, and that’s:

Because you’re trying to trick her into liking you.

If You Want To Change The World .. Love A Woman.

This poem will show why depth of connection prevails over number of marks on your bedpost:

Do You Know The Truth?

Consider this: truth is made, rather than found..

What do you hold as “true”? Do you realise that another person could have a different perspective on your truth, and call it a “truth” also?

Which one of you is right? Who is wrong?

Choosing The Ultimate Date Location.

It’s an eternal question.

You’ve met this great girl. You want to take her out on a date. So, what’s a good date location?

Where should you take her?

Well, when picking your date location, there’s something really important that you need to keep in mind.

How To Get A Great Job .. And Other Stuff.

If you’ve met me in person, or if you read this blog often, then you probably know that I have worked as a bartender for the past 5 years.

Heck, I remember serving a drink or six to many loyal AI subscribers and customers over the years. It’s been great.

But all that has recently come to an abrupt end..

Simple Guide To Talking With Women.

“What do I talk about with women?”
“And what should I never talk about with women?”

These are some of the most commonly asked – and answered – questions in the dating advice circles.

I realised something yesterday: there is a difference between “talking about” and…

On “Faking It Till You Make It”.

To those who are approaching endless women, expecting that they can “fake it till they make it”, I offer this quote:

“Insanity: doing the same thing over and over again and expecting different results.” – Albert Einstein.

Are You “Good Enough” To Be On TV?

I’ve recently blogged about how the movie characters we love represent the outcomes we seek.

In a nutshell, I was saying that the TV and movie characters you get most addicted to possess the qualities that you want to possess.

For example Hank Moody from Californication is addictive because…

What A Woman Really Wants (right from her mouth).

I know the pain that can go with getting out there, meeting new people, and not getting the success you want.

It can be rough.

Be I have to share something with you that will help you see the light at the end of the tunnel.

I’m very lucky to have many incredibly beautiful women in my life.

This morning, I got to spend it with one of the most beautiful. She’s an..

Why Feeling Shit Is A Good Thing.

I am searching.
I am purpose-less.
I am empty.
I am unsatisfied..

These are just some of the feelings I experienced yesterday.

My immediate reaction was to suppress them. To ignore…

Inner Game Vs Outer Game: Which One Should You Work On?

The inner game / outer game debate is constantly raging..

..but there’s one thing that is constantly being left out of it.

So to make sure you can make an informed decision about which direction you want to go, I thought I’d ask the questions that need to be asked.

If you walked into a store that sold machines that cut off your balls..

..would whether or not you bought one would be determined by how good the salesman was?

How Good Is Your Inner Game?

I get a lot of guys asking me how to work out whether they have good or bad inner game..

..so I thought I’d put a little test together.

It’s pretty straight forward – 1 question and a 1 word answer.

Are you ready to find out how well you’re doing? Well. Here it is:

Are you currently experiencing everything you..

Will Faking It Ever Help You “Make It”?

There’s no doubt that you can change the way you behave around people through faking it.

And there’s no doubt that you can even get improve your results with women through doing this..

..but the question I’m going to ask today is can you ever actually make it through faking it?

The first stop on this little journey has to be: what is your definition of making it?

It’s only once you…

How To Develop Unconditional Self-Acceptance.

Contrary to popular belief, developing self acceptance isn’t some kind of technique that you have to internalise or develop..

..it’s actually a by-product of a much deeper mechanism that’s been at play all your life.

We’re all looking for things in our life.

We want stuff, and when we get it we fell good. It’s a no brainer. Think about the car you’ve always wanted. If you got that .. how would you feel?

Or even, think about the girl of your dreams. If you got her, how would…

How To Attract More Women.

I mean, it’s why you’re here.

Those beautiful creatures, running around the club, laughing, giggling, and shaking those sexy bodies.

So, how do you attract more women?

It’s a good question.

And before you try and answer it, you need to know about the are two different…

How To Approach Women.

I’m going to let you in on one of the best kept secrets in the dating arena.

The highly controversial technique for being able to approach a woman, anywhere, anytime.

It’s quite complicated, but be patient with me because when you master, you’ll be able to approach every woman you see.

So, here goes:

Step 1 – get close enough to her so she can hear you.
Step 2 – say what…

Stripping Away Your Inner Crap 101.

You are a unique manifestation of God.

And when I say “God”, I’m not talking about the God who typically comes to mind in a traditional Biblical context.

Thus, I’m not talking about a Creator, or a Trinity, or an omnipresent spirit being..

.. who metes out punishment, forgives sin and answers prayers.

Although you’re free to believe in that, if you…

Watching Movies Will Help You Attract Women?

I was in a video shop the other day, renting The Thomas Crown Affair.

And then I had this little epiphany.

Why was I choosing THIS movie?

I’ve seen it a billion times already ..

I can quote from it freely, and it’s not like the plot is going to reveal any new surprises for me when I watch it this time.

And yet here I was, about to..

So You Got A Girlfriend .. Can You Keep Her?

I’ve been there more than once in my life…

I find the girl of my dreams.

She’s everything I’ve ever looked for.

We get into a relationship and everything going sweet.

Then it happens. You can feel it in the wind. Things just start to go down. And down. And…

Read This If You Have Female Friends.

When I was going through my Mr Nice Guy Who Women Just Want To Be Friends With (TM) phase…

..I befriended lots of women.

They weren’t honest friendships – I harboured “secret crushes” on most of them, and secretly hoped that once they realise how great and stable and smart I am..